What is SEO (Search Engine Optimization)?
Seo, abbreviation for Search Engine Optmization is a technique to obtain a higher rank in search result pages. Search Engines take various factors in account.
Every business whether small or large needs a website. However, just having a website has no value if people don’t know about it’s existence. Competition is tough. Everyone wants to be on page #1 of google. Some SEO’s will guarantee you #1 position, however be wary of them. Nobody, not even google can guarantee you #1 position. Google jokes that they have received emails from alleged SEO’s telling them they can make them #1.
You have to devote a considerable amount of time to SEO (Search Engine Optimization).
Performance for Your Website
Not only do Search engines like fast websites but so do the users. If a website takes too long to load, users will get frustrated and abandon it. Do not have too many images on your site. Make sure the images on your site are optimized and the file size is small.
Content is the most important factor in your website. Do not stuff your web pages with keywords. Write for humans, not for search engines. Give thought to what your audience would like to know about. Write content that engages the audience.
Keep your Website Fresh
You entrepreneurs and small business owners, can make your website the most valueable sales tool. Keep your website updated with your latest products, offer coupons, offer products that your customers love, do something different that sets your apart from your competitors.
Lets not forget about navigation. Make it easy for the user to navigate your website. Do not have hidden links. Do not have too much animation. Too much navigation not only affects the performance your website but annoys the website users.
Create a search on your site so that users can perform a search and easily find what they are looking for.
If your website has a lot of pages, it is very important to have a site map. Create a sitemap so that users can easily look up the topic topic of their interest.
Make sure you do not have any broken links on your website. Not only do they discourage a website visitor but they also prevent the search engines from spidering your site.
Appropriate Meta Tags
Ask your web developer or SEO optimization expert to optimize your meta tags. Create meaningful, rich titles. For you title, aim for 60 to 65 characters. You can make your description about 150 to 160 characters.
Create an XML Site Map
Create an xml site map for your site. You can go to sitemap.org and do this for free. Your web developer can help you upload it to your site and submit it.
Create a robot.txt file
Avoid duplicate content by using a robot.txt file. Your web developer can help you create a robot.txt file and upload it to your site. You have to be careful creating this so that do not block the wrong directories by mistake.